Not only do we cultivate and reap the rewards of a bountiful communications harvest for our clients, we measure the results. Tracking and analyzing outcomes is an important component of any communications effort. Evaluating a program and its initiatives helps ensure that successes can be built upon or improved going forward. We believe that the investment necessary to implement measurement programs is a sound one that enhances the efficacy of communications efforts and ultimately results in better value for the money invested in public relations. We incorporate your criteria for measurement because you define success and evaluate our results. Our overall measurement goals are:

• Awareness - To increase awareness among key audiences
• Consistency - To ensure key messages are communicated consistently and accurately
• Context - To set the tone and context for all communications

We have developed a media analysis service called Media Score (TM) that captures and tracks results. Media Score captures advertising equivalents, generates a competitive analysis and assesses key messages, tone, context and positioning of the coverage. Using Media Score and other methods, we strive to provide an accurate measure of the value of your communications investment.