When speed counts, Tunheim Partners delivers. Tunheim Partners crisis
management offering is distinguished by the rapid involvement of innovative,
experienced senior counsel combined with creatively applied communications
techniques and tactics. Our approach is characterized by simplicity and
adaptability to virtually any client situation. We have excellent skill and
experience in the critical communications competencies used in crisis management
- media relations, employee communications, investor relations, etc. - and we
pride ourselves in keeping crisis client identities confidential at all times.
We incorporate the following elements when responding to or preparing for a
potential crisis:
Crisis media response - Available 24
hours a day, seven days a week, Tunheim Partners crisis media response delivers
the rapid involvement of senior crisis management talent and experienced Tunheim
Partners communications professionals in the shortest possible time. Our office
has dedicated crisis personnel ready to help clients make the most of
fast-changing emergencies, reduce chances for error and take charge of
media opportunities.
Preparedness manuals - Planning and
training underscore our belief that thorough preparation is the best way to
survive a crisis. We create a customized plan that takes into account client
procedures and style. Each crisis plan categorizes potential crisis situations
into scenarios, with step-by-step instructions for handling a situation.
Media Ready training - Media training
for potential spokespeople is delivered by Tunheim Partners' experienced Media
Ready team. This team is composed of individuals who combine direct corporate
and government issues management experience with firsthand broadcast and print
media expertise.
Simulation exercise - One of the best
ways to handle crisis situations is to practice crisis conditions that are as
authentic as possible. Tunheim Partners simulates realistic crisis situations,
using media representatives and other relevant participants such as community
activists or customers to test client crisis plans and procedures. This exercise
is an effective way to determine crisis readiness.
Evaluation assessment - Evaluation
assessment is designed for clients who already have an existing crisis plan in
place. Tunheim Partners reviews clients' plans to help ensure each approach
incorporates the latest crisis avoidance techniques and the most efficient
format and presentation.
Post mortem - After a crisis has
passed, Tunheim Partners conducts a review of what happened while the effort is
fresh in the minds of those involved. Reviewing procedures and making necessary
changes to improve management and execution are valuable steps in preparing for
future events.
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